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Как правильно арендовать помещение для магазина одежды?

Divine - магазин недорогой женской одеждыЕсли вы планируете заниматься розничной торговлей одежды, то вы должны понимать, что важную роль в этом бизнесе играет помещение и его расположение. Чтобы аренда торгового помещения в Москве оправдывала свою стоимость, нужно учесть ряд моментов. Так, сначала нужно определиться с тем, кто ваш основной клиент, выбрать на базе этого концепцию и следовать ей. На практике самые удачные варианты – магазины, находящиеся в бизнес-центрах либо на первых этажах зданий, расположенных на торговых улицах. Если рядом есть конкуренты, то это даже хорошо, ведь поток посетителей однозначно будет стабильным.

Что нужно учесть?

Первое, что должно быть обязательным – обустроенная парковка и удобные подъезды к заведению. В противном случае потенциальные клиенты могут до вас не добраться. Может принести успех размещение магазина возле станций метро или остановок общественного транспорта. При этом учтите, чтобы даже и в часы пик ваши клиенты могли спокойно приехать и уехать, не переживая о том, что в транспорте их покупки повредятся.

Магазин, расположенный на первом этаже здания, стоящего отдельно, может стать удачным решением при наличии правильного фасада. В идеале можно превратить его в настоящую достопримечательность местности. Витрина, выполненная красиво и ярко, всегда хорошо запоминается потребителями. Если она освещается вечером и ночью, то клиенты однозначно вас заметят. Другое результативное решение – крупные витрины. Через них потенциальные клиенты могут рассмотреть ваш зал и предлагаемый ассортимент товара.

Из мест, возле которых не стоит располагать претендующий на успех магазин одежды, можно выделить больницы, учреждения, оказывающие ритуальные услуги, различные полуразрушенные здания.

Учтите при выборе помещения и примерный поток людей возле предложений, которые вы рассматриваете. Учитываются при этом не только пешеходы, но и проезжающие мимо машины.



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